Curious Creators: How Much Money OnlyFans Makes in 2025

💡 The Money Question Everyone’s Asking

“How much money does OnlyFans make?” is one of those questions that sounds simple but hides a gnarly truth: it depends on what you count. Over the past few years, OnlyFans has quietly turned direct-to-fan subscriptions into a money machine — and the money is very real. We’re talking billions in topline and eye-popping cash returns to its owner, all while operating outside Apple and Google’s app stores. That’s wild in 2025, where most platforms live and die by app store rails.

Let’s anchor what we know. Based on reporting, OnlyFans’ headline “total revenue” hit roughly $7.2 billion in fiscal 2024 — a 9% rise year-over-year [Variety, 2025-08-22]. The owner, Leonid Radvinsky, also received a record $701 million dividend as the company explores a sale that could value it in the multi‑billion range [Bloomberg, 2025-08-22]. Meanwhile, creator and user counts keep climbing, underscoring how massive the platform has become [AOL, 2025-08-22].

One more wrinkle: prior filings and reporting for the year ended November 2023 pegged company revenue at about $1.3 billion with operating margins near 50%, thanks to a subscription plus custom-content model that’s more profitable than ad‑funded free sites. And yes, we’re going to unpack why those numbers might look “off” next to the newer $7.2B headline — this market often mixes “gross payments processed” with “net company revenue.” If you create, invest, or just love understanding platform economics, the distinctions matter. Let’s map the money clearly so you can make sharper calls in 2025.

📊 OnlyFans Money Map: 2023–2025 at a Glance

Here’s the play-by-play. The $1.3B company revenue and ~50% operating margin (FY2023) signal a very healthy, profitable platform. Then you see the $7.2B headline number for FY2024 — which screams “scale.” Industry watchers often debate whether that $7.2B reflects total payments processed across the platform or net company revenue. Either way, the signal is clear: OnlyFans’ money engine hasn’t stalled. It’s growing.

That record $701M dividend is a big tell. Mature, cash‑generative companies cut hefty dividends when free cash flow piles up and there’s no immediate need to hoard cash. Pair that with ongoing sale chatter in the $7–8B range and you get a picture of a platform with real pricing power, low customer acquisition costs via creator-driven marketing, and sticky recurring revenue.

The creator and fan counts reinforce the moat. Four million+ creators and hundreds of millions of registered fans create network effects you can’t spin up overnight. The kicker? OnlyFans built this without leaning on Apple or Google’s app stores — sidestepping 15–30% app store fees and owning the payment relationship directly. That’s a business model flex, full stop.

😎 MaTitie SHOW TIME

Real talk from me, MaTitie — the guy behind this post who’s obsessed with finding smarter, safer ways to browse and stream (and yeah, I’ve clicked into a few “spicy” corners of the web).

Platforms come and go, regions get blocked, and your ISP loves to snoop. If you want fast, private access to sites like OnlyFans, TikTok, or, uh, your favorite “PH” substitute, don’t play roulette with random VPNs.

I recommend NordVPN for three simple reasons: it’s fast, it’s private, and it just works for streaming and day‑to‑day browsing in the United States. Try it, see if it vibes with your setup, and bail if it doesn’t — zero drama.

👉 Grab NordVPN here — 30‑day risk‑free.

Affiliate note: If you buy through this link, MaTitie earns a small commission. Appreciated, fam. Privacy first, always.

💡 How OnlyFans Actually Makes Its Money (Street-Smart Edition)

Let’s strip the buzzwords. OnlyFans makes money by taking a cut on transactions between creators and fans. The core revenue drivers are:

• Monthly subscriptions to a creator’s page (recurring, predictable).
• Paid DMs / pay‑per‑view (PPV) content and bundles (high‑margin add‑ons).
• Tips and custom content (creator‑led upsells).
• Occasional promotions, price testing, and seasonal campaigns.

It’s the opposite of the old free‑porn, ad‑funded web. Traditional free sites rely on advertisers — but many brands won’t touch adult inventory, which caps CPMs and squeezes margins. OnlyFans goes straight to the end user, which is why FY2023 saw reported operating margins near 50% on roughly $1.3B in revenue. That’s elite territory for a social platform.

Now the $7.2B headline for FY2024: if you’re a creator, don’t get lost in semantics. Whether it’s net company revenue or gross payments flowing across the platform, it reflects scale. Scale means more fans on platform, more creators making a living, and more stability in the tools you rely on. The money also shows up in real cash returns to ownership — the $701M dividend isn’t a PowerPoint slide; it’s a wire transfer out the door. When boards approve payouts that large, it’s because cash is piling up after expenses, taxes, and investments in growth.

Zoom out to 2025. The rumored $7–8B valuation range says the market sees OnlyFans as a mature, cash‑rich subscription marketplace with defensible network effects. That doesn’t make it risk‑free. Payments compliance is tough. Platform policies evolve. Global norms keep shifting. But the direction of travel — direct-to-fan monetization — isn’t a fad. It’s how creators lock in predictable income and own their superfans. The platform benefits because recurring subs plus PPV upsells create fat margins and a flywheel of creator-led acquisition that doesn’t require burning billions on ads.

Creator takeaway: your earnings will swing more with your own funnel (traffic, conversion, retention, upsell) than with platform macro stats. Headlines don’t pay rent — systems do. If you commit to content cadence, DM strategy, paywall packaging, and community feel, you can ride the platform’s growth without depending on it to do the heavy lifting for you.

Investor takeaway: the combination of subscription economics, a massive creator base, and strong cash flow tracks with mature marketplace dynamics. The dividend confirms it. The sale chatter validates it. The open question is whether future ownership will double down on product (discovery, analytics, payments) or squeeze margins for short‑term returns. Watch payout timelines, fee experiments, and new compliance features for tells.

🙋 Frequently Asked Questions

❓ What does the headline “$7.2B revenue” actually mean for OnlyFans?

💬 It’s the platform’s reported total for fiscal 2024 per Variety — but industry folks often mix gross payments with net company revenue. Treat it as “topline scale,” not necessarily pure profit. Context matters.

🛠️ Will a sale change how much creators take home?

💬 Usually, buyer playbooks try not to mess with the golden goose. Fees can change over time, but near-term most acquirers focus on growth, compliance, and tooling. Keep an eye on official policy updates and payout timelines.

🧠 Is OnlyFans growth still sustainable?

💬 Short-term, yes — direct-to-fan is sticky, and mainstream creators keep joining. Long-term, growth will depend on product innovation, payment rails, and regulatory pressure. Diversify your audience across platforms just in case.

🧩 Final Thoughts…

OnlyFans is a cash engine built on direct subscriptions and high‑margin add‑ons. FY2023’s ~$1.3B revenue with ~50% operating margins shows a high‑quality core business. FY2024’s $7.2B headline and the $701M dividend scream scale and cash generation. For creators, the macro looks strong — but your micro (content, offers, retention) still decides your paycheck. For observers, the likely sale could be a catalyst, not a cliff.

📚 Further Reading

Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇

🔸 OnlyFans owner paid £522m in dividends
🗞️ Source: This is Money – 📅 2025-08-22
🔗 Read Article

🔸 Tennis pro Sachia Vickery defends OnlyFans use: ‘I enjoy doing it’
🗞️ Source: Fox News – 📅 2025-08-21
🔗 Read Article

🔸 OnlyFans owner paid $700 million in dividends ahead of sale of brand
🗞️ Source: AOL – 📅 2025-08-22
🔗 Read Article

😅 A Quick Shameless Plug (Hope You Don’t Mind)

If you’re creating on OnlyFans, Fansly, or similar platforms — don’t let your content go unnoticed.

🔥 Join Top10Fans — the global ranking hub built to spotlight creators like YOU.

✅ Ranked by region & category

✅ Trusted by fans in 100+ countries

🎁 Limited-Time Offer: Get 1 month of FREE homepage promotion when you join now!

📌 Disclaimer

This post blends publicly available information with a touch of AI assistance. It’s meant for sharing and discussion purposes only — not all details are officially verified. Please take it with a grain of salt and double-check when needed.